A disappointed salesman of Coca Cola returns from his Middle-East assignment.

A friend asked, “Why weren’t you successful with the Arabs…?”

 

The salesman explained:

“When I got posted to the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem. I didn’t know the language (Arabic). So, I planned to convey the message through three posters…”

 

First poster: A man lying in the hot desert sand…totally exhausted and fainting.

Second poster:  The man drinking our Cola.

Third poster: Our man is now totally refreshed.

 

These posters were pasted all over the place.

 

 

“Then that should have worked!” said the friend.

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 “The hell it should have” said the salesman. 

“Didn’t realize that Arabs read from right to left”

 

J Know your customers J

 

 

 

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